Students get creative on branding project
Students at Bicester’s newest school are making their mark by taking part in a creative branding project.
The students at Bicester Technology Studio (BTS) have completed their first employer-led project of the year, with a brief written by Rory Currin of ROR creative and BTS Vice Principal Dean Woodham.
The challenge invited them to develop the names and visual identities for one of the school’s trusts – the BTS equivalent of ‘houses’. Students were required to create a logo, strapline, ethos document, website, social media accounts, brochure and merchandise.
The four BTS trusts were each divided into four or five teams of students, who competed against each other to create the brand identity that will ultimately be taken forward. They presented their work to ROR creative and three groups of students were chosen to present to over 100 parents on the school’s first parents’ evening.
Students came up with a wide range of ideas and many tried to link their logo designs to the BTS logo, creating some impressive and professional results. Rory Currin met with the students during their projects to give advice and help prepare them for their final presentations.
Rory Currin, Owner of ROR creative, one of the school’s industry partners, commented: “It was good to work with the students on this project, guiding them through the process of designing a brand. A number demonstrated great enthusiasm and certainly have the talent to consider a career in graphic design, if they study further.
“I was very impressed by their level of professionalism, to not only develop their brand from concept to final layout, but also present it to an audience of one hundred people. They did a good job and should all be proud of what they achieved.”
Year 10 student Mason Smith said: “I really enjoyed the project and getting advice from Rory was very helpful. I used to be petrified of presentations, but I’m glad I did it and it was a really good experience.”
Year 10 student Maisy Gills said: “It was really good to get input from someone professional. We didn’t do anything like this in my old school and I feel like experiences like this are great for helping to prepare us for jobs in the future.”
Vice Principal Dean Woodham said: “It was fantastic to see the whole school get involved in this project so early on in our first term. We were very impressed with the students’ work and they came up with some great ideas.
“Experiences like this are highly valuable for our students and reinforce what BTS is all about – preparing young people for the working world. We are already looking forward to our next employer-led project.”
Bicester Technology Studio is accepting applications for students interested in joining the school in September 2017. For details of the next open event, visit www.bicestertechstudio.org.uk/our-events.